Okay, you’ve just finished the Great American Novel. Really. It’s going to win prizes, sell millions, and receive critical acclaim . . . if only you can get it published. If you’ve truly written a masterpiece, it will probably get published somewhere, sometime, by some publishing house. But it will be easier to get picked up by an agent, and the agent will have an easier time selling your novel to a publisher, if you have a platform.
Think of your platform as a base of recognition. Who knows you are a writer? Who has read your work? What prizes or recognition has your work garnered? If you’ve been writing a novel for the last few years in your basement and have never published before, you have no platform. But if you’ve written and published many short stories in great journals, maybe won or placed in a contest or two, and maybe written a column for your local newspaper or MFA alumni newsletter, well, then you have a bit of a platform.
Do you see the difference? All those things you would put in your cover letter (after your novel pitch) comprise your platform. If all you have is the pitch for your novel, you can still approach agents and editors, but you are an unknown. If your mom and your cat are the only ones who even know you are a writer, well, the marketing prospects are pretty slim.
So, how do you build a platform? Here are a few things you can do NOW to start:
1. Send out your stories or essays to respected journals . . . and keep sending them out until they get published. Literary Database (www.LiteraryDatabase.com) is a great tool to help streamline, time, and target your submission process.
2. Enter contests with your work. If you never enter, you’ll never win.
3. Go to book fairs, conferences, readings . . . anywhere that writers gather and where editors and agents may attend. Learn from writers who are further ahead in the process than you, and ask questions of agents and editors. Conference Reviews by Writers (www.ConferenceReviewsbyWriters.com) is a great place to get inside info from other writers about the best conferences.
4. Participating in conferences as a speaker or panelist is also a good idea. It gets you out there in front of an audience, and it will boost your credentials.
5. Participate in readings or speaking engagements in other settings whenever possible. You’re getting yourself out there, bringing your name as well as your work to an audience.
6. Read published authors’ bios on their books. Here you will see how they (actually, their publisher) describes their platform. It’s a great way to learn what publishers like to be able to write – what they think the potential readers will want to hear about an author they’re unfamiliar with.
7. Do you have a website? If you’re serious about being a writer, you need one. And start signing all of your correspondences with your name, e-mail address, and website URL underneath your signature. RugelDesigns.com is a great design firm that has done many writer websites.
8. Can you get endorsements or blurbs from ‘big’ writers? If so, this is something you can mention in a book proposal, and that your agent might then use in their pitch to an editor.
9. If you’re writing a nonfiction/how-to book, you need to be recognized as an expert in your field.
10. Always be professional, patient, and persistent in this process. Every piece will build on the next, until you have a platform you can stand on (figuratively) and continue to build (literally).
It would be nice to just do the writing part of being a writer, but the job description has expanded. In today’s marketplace, you now have to think about your career. Work with your agent once you get one; talk with them about ways they might suggest building your platform. And always, remember that while the world of writing is a creative place, it is also a business.